I help medical device, clinical technology, and life sciences companies attract and retain customers via smart content strategy & high-quality content.
Smart content strategy and development for complex B2B markets
Launched by Heather Johnson in 1999, OutWord Bound Communications helps medical device, medtech, and clinical and healthcare technology companies transform interested prospects into loyal clients. I accomplish this through thoughtful content consulting and strategy, high-quality content writing, and impactful promotional copywriting.
Whether you need a full brand platform for a product launch, a research-driven white paper, or a persuasive medical device brochure, myself and my savvy creative network are here to help.
Partner with a content writer fluent in life sciences, medical device, and healthcare technology. I’ve worked with CROs, EDC vendors, medical device and digital health companies, and many more.
Your white papers, thought leadership, and case studies don’t promote themselves. As an experienced medical copywriter, I create landing pages, email copy and collateral to support your campaigns.
Welcome your customers with engaging website copy that shows why you’re the best choice to serve their needs. Messaging platforms, a defined process, and skilled partners set the stage for success.
Content Strategy & Consulting
Get your content to right audience at the right time with thoughtful content planning and strategy. Generate quality leads, retain customers, and build brand awareness with targeted content plans.
Content Writing Training
Take your in-house content writers and strategists from good to great with hands-on, industry-specific consulting and training from a seasoned pro. Designed to fit busy schedules.
View white papers, case studies, articles, and other resources I’ve created. Check out samples of website copy, landing pages, and the tagline I saw while driving down I-580.
OutWord Bound brings a rare trifecta of skills to help medtech marketers and B2B life sciences companies plan and execute high-performing content.
"Heather gets 5 gold stars across the board from me...Her breadth and depth of knowledge of the life sciences space/clinical trial technology made her a perfect partner to assist me with dialing in our web copy to best align with our marketing goals. Pairing with Heather on this project felt like a true partnership. The work she put in to optimize the messaging on our website was invaluable."—Carley Nolan, director of marketing, Crucial Data Solutions
“Heather’s collaborative nature and scientific background enables her to deliver high-quality content. It's difficult to find someone that is creative and scientific. Heather is both. Her positive attitude was an added bonus.”—Tess Dugan, MBA, senior account strategist and account manager team lead, SCORR Marketing
“Heather’s expertise was exactly what I was looking for and she's been a fantastic partner ever since! Heather is a conscientious, experienced, and dependable content professional who is a pleasure to work with.”—Faye Espiritu, senior director of marketing, CareRev
“Heather is that rare combination of deep life sciences/medtech industry knowledge, pure talent, and workplace accountability. A true professional, she has all the ineffable skills you can't teach a born writer and has learned all the ones you can.”—Alex Trigaux, editor, copy manager, consultant