High-Performing Content for Life Sciences, MedTech & Healthcare Technology Companies
Smart content development and strategy for complex markets
Pharmaceutical, biotech, and medtech marketers juggle multiple responsibilities while adapting to a rapidly changing industry. To establish a strong foothold in a competitive space, you need well-written, research-backed content that resonates with decision makers. That’s what I do.
Launched by Heather Johnson in 1999, OutWord Bound Communications helps B2B pharmaceutical, biotech, and medtech companies transform interested prospects into loyal clients. I accomplish this through thoughtful content analysis, roadmaps, and strategy, as well as comprehensive content creation and execution.
Whether you need a full brand platform for a product launch, a freelance copywriter with deep life sciences expertise, or something in between, myself and my savvy creative network are here to help.
Partner with a content writer fluent in life sciences, medical device, and healthcare technology. I’ve worked with CROs, EDC vendors, medical device and digital health companies, and many more.
Your white papers, thought leadership, and case studies don’t promote themselves. As an experienced copywriter, I create landing pages and other promotional content for your campaigns.
Your website is your virtual storefront. Welcome your customers with engaging copy that shows why you’re the best choice to serve their needs. Messaging platforms set the stage for success.
Get your content to right audience at the right time with thoughtful content planning and strategy. Build brand awareness and improve conversions with targeted content analysis.
Content Writing Training
Take your in-house content writers and strategists from good to great with hands-on, industry-specific training from a seasoned pro. Get constructive feedback and on-the-job training that fits busy schedules.
View white papers, case studies, articles, and other resources I’ve created. Check out samples of website copy, landing pages, and the tagline I saw while driving down I-580.
OutWord Bound brings a rare trifecta of skills to help medtech and B2B life sciences companies plan and execute high-performing content.
“Heather’s collaborative nature and scientific background enables her to deliver high-quality content. It's difficult to find someone that is creative and scientific. Heather is both. Her positive attitude was an added bonus.”—Tess Dugan, MBA, senior account strategist and account manager team lead, SCORR Marketing
“Heather’s expertise was exactly what I was looking for and she's been a fantastic partner ever since! Heather is a conscientious, experienced, and dependable content professional who is a pleasure to work with.”—Faye Espiritu, senior director of marketing, CareRev
“Heather is that rare combination of deep life sciences/medtech industry knowledge, pure talent, and workplace accountability. A true professional, she has all the ineffable skills you can't teach a born writer and has learned all the ones you can.”—Alex Trigaux, editor, copy manager, consultant