High-Performing Content Marketing for Life Sciences & MedTech Innovators
Smart content development and strategy for complex markets
Pharmaceutical, biotech, and medtech marketers juggle multiple responsibilities while adapting to a rapidly changing industry. To establish a strong foothold in a competitive space, give your audience a strong story that resonates with decision makers.
Launched by Heather Johnson in 1999, OutWord Bound Communications helps B2B pharmaceutical, biotech, and medtech companies transform interested prospects into loyal clients. I accomplish this through thoughtful content analysis, roadmaps, and strategy, as well as comprehensive content creation and execution.
Whether you need a full brand platform, a dedicated writer with deep life sciences expertise, or something in between, myself and my savvy creative network are here to help.
Partner with a writer fluent in life sciences, medical device, and healthcare technology. I’ve worked with global CROs, CDMOs, EDC vendors, medical device consulting firms, digital health start-ups, and many more.
Your white papers, thought leadership, and case studies don’t promote themselves. I create landing pages and other promotional content to help you execute your campaigns.
Your website is your virtual storefront. Welcome your customers with engaging copy that shows why you’re the best choice to serve their needs. Messaging platforms set the stage for success.
I have written to scientists, physicians, pharma/biopharma executives, technology leaders, and patients. Build brand trust and generate conversions with targeted content analysis, roadmaps, and strategy.
Content Writing Training
Take your in-house content writers and strategists from good to great with hands-on, industry-specific training from a seasoned pro. Get constructive feedback and on-the-job training that fits busy schedules.
View white papers, case studies, articles, and other resources I’ve created. Check out samples of website copy, landing pages, and the tagline I saw while driving down I-580.
OutWord Bound brings a rare trifecta of skills to help medtech and life sciences companies plan and execute high-performing content.
“Heather’s collaborative nature and scientific background enables her to deliver high-quality content. It's difficult to find someone that is creative and scientific. Heather is both. Her positive attitude was an added bonus.”—Tess Dugan, MBA, senior account strategist and account manager team lead, SCORR Marketing
“Heather’s expertise was exactly what I was looking for and she's been a fantastic partner ever since! Heather is a conscientious, experienced, and dependable content professional who is a pleasure to work with.”—Faye Espiritu, senior director of marketing, CareRev
“Heather is that rare combination of deep life sciences/medtech industry knowledge, pure talent, and workplace accountability. A true professional, she has all the ineffable skills you can't teach a born writer and has learned all the ones you can.”—Alex Trigaux, editor, copy manager, consultant