About Us

Quality Content by Design for MedTech & Life Sciences

Greetings. I’m Heather Johnson. I run a concierge business that builds high-value, high-quality sales and marketing content from the ground up. And I deliver it specifically for medical device, medical technology, and life sciences service providers.

I’m your writer and primary contact. When you need supportive services (design, development, branding, etc.) I draw from a carefully curated partner network to meet your objectives.

Why work with me and OWB? Because in such a competitive industry, you can’t afford not to.

When you work with me, you’re assured your content will rise above all competitors because it will be clear, confident, compelling, and correct—from the underlying messaging to the final result.

Here are a few reasons why that is…

Heather Johnson from OutWord Bound Communications

I Get MedTech.

I’ve been turning complex, technical topics into engaging content since 1999. I have focused by business on medical device, life sciences, and eClinical since 2016.

My clients include global CROs and CDMOs, medical device and diagnostic companies, consulting firms, medical and clinical SaaS, and more.

What does this mean for you? I speak your language. I have the expertise to develop thoughtful analysis backed by credible research. I deliver fresh ideas for sales and marketing collateral that moves the needle.

A Consultative Approach

When you work with me, you get more than words. I get to know your business, your audience, and your goals to maximize the value of your content. Even better, we get to know each other.

What does this mean for you? You get confidence your content will align with your goals and the outcomes you want to achieve. You gain a partner that can help you plan your content around the bigger picture.

An Athlete Mindset

In my other life, I’m a long-distance runner and cyclist. All those hours training and racing honed by ability to set and achieve goals and follow through on my commitments.

What does this mean for you? I know the value of teamwork. I have the focus to follow through on large projects. I help you establish clear goals and then meet (or beat!) them. And I spend a lot of time in motion brainstorming things like headlines and content strategy.

Empathy and Objectivity

Ten-plus years in journalism helped me develop solid writing skills and the ability to think objectively. When I put on my copywriter hat, my high degree of empathy comes in. I get into the heads of your audience to speak to their wants, needs, and challenges.

What does this mean for you? I know what editors look for in bylined articles. Your SMEs and KOLs are in good hands. And whether we’re working on your website or a Q3 content roadmap, drafts will be on time or early.

What Else?

Geoff the Cat

I volunteer with CatTown, a nonprofit that helps Oakland’s most vulnerable shelter cats. When I work from home, my own rescue kitty, Geoff, is usually sleeping beside me. He makes frequent appearances on video calls, just so you know.

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Ready to get more value from your sales & marketing activities?