We Improve Content Marketing Outcomes While You Improve Patients’ Lives
Greetings. I’m Heather Johnson. I help medical device and B2B life sciences companies plan and execute high-value content. I advise on and deliver content marketing resources and sales/marketing materials that build brand awareness and trust and drive profitable action.
Why work with me? Keep reading…
I Get MedTech.
I’ve been turning complex, technical topics into engaging content since 1999. I have focused by business on medical device, life sciences, and eClinical since 2016.
My clients include global CROs and CDMOs, medical device and diagnostic companies, consulting firms, medical and clinical SaaS, and many more. Therapeutic area expertise includes neurology, ophthalmology, orthopedics, gastroenterology, and oncology, and cardiology.
What does this mean for you? I know how to speak to your target audience. I have the expertise to develop thoughtful analysis backed by credible research. I deliver fresh ideas for sales and marketing collateral that moves the needle.
A Consultative Approach
When you work with me, you get more than words. I get to know your business, your audience, and your goals to maximize the value of your content. Even better, we get to know each other.
What does this mean for you? You get confidence your content will align with your goals and the outcomes you want to achieve. You gain a partner that can help you plan your content around the bigger picture.
An Athlete Mindset
In my other life, I’m a long-distance runner and cyclist. All those hours training and racing honed by ability to set and achieve goals and follow through on my commitments.
What does this mean for you? I know the value of teamwork. I have the focus to follow through on large projects. I help you establish clear goals and then meet (or beat!) them. And I spend a lot of time in motion brainstorming things like headlines and content strategy.
Empathy and Objectivity
Ten-plus years in journalism helped me develop solid writing skills and the ability to think objectively. When I put on my copywriter hat, my high degree of empathy comes in. I get into the heads of your audience to speak to their wants, needs, and challenges.
What does this mean for you? I know what editors look for in bylined articles. Your SMEs and KOLs are in good hands. And whether we’re working on your website or a Q3 content roadmap, drafts will be on time or early.
I volunteer with CatTown, a nonprofit that helps Oakland’s most vulnerable shelter cats. When I work from home, my own rescue kitty, Geoff, is usually sleeping beside me. He makes frequent appearances on video calls, just so you know.