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MedTech Marketing Miscellaneous

Medtech, content marketing, copywriting, and other miscellaneous musings. Updated at sporadic intervals.

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January 21, 2023 Copywriting

Do Science Writers Need an MD or PhD?

Do you need an MD or PhD to write about life sciences? Here's when it helps, when it's required, and when experience goes just as far.

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December 11, 2022 Business

7 Favorite Business, Writing, and Money Books of 2022

Following the end-of-year-list trend loosely, here's my lucky 7 list of business, writing, and money books that impacted my world in 2022.

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October 3, 2022 Business

Charitable Giving Update 2022

Charitable giving is one of my core values. I donate my time, talent and treasure to organizations that support my community and those that are dedicated to missions I care about.

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September 10, 2022 Content Marketing

10 Steps to Project Manage a White Paper and Finally Get it Done

Follow these 10 steps to keep your white paper from going off the rails. Successful white paper project management from brainstorm to publish.

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July 14, 2022 Business

How to Turn Customers into Fans: David Meerman Scott

Marketing expert David Meerman Scott shares how businesses can convert prospects into fans. Recap of Personalization Outbreak podcast.

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