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MedTech Marketing Miscellaneous

Medtech, content marketing, copywriting, and other miscellaneous musings. Updated at sporadic intervals.

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brain technology
June 13, 2022 Business

How Do You Explain Artificial Intelligence?

As part of its commitment to supporting innovation as well as safety and effectiveness, the FDA has been giving artificial intelligence (AI) a lot of attention over the past few years. One topic of discussion centers …

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May 30, 2022 Business

Webinar Recap: Digital Therapeutics: Optimizing Your Commercial Strategy

Digital therapeutics (DTx) are becoming a valuable component of pharma’s development and commercialization strategies. When done right, they can help improve drug efficacy and provide valuable support for people with complex, chronic conditions. Biofourmis, a data analytics …

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Leaning Tower of Pisa
May 4, 2022 Business

Why Good Website Copy Isn’t Enough: Benefits of a Messaging Platform

Whether you’re an emerging company, an established brand, or a fast-growing startup that can’t keep up with its own pace, at some point you’re going to need a website refresh. Maybe you acquired another company and …

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Person driving a car
November 8, 2020 Business

Will Prop 22 Change the Independent Contractor Model?

What will Prop 22 mean for non-driving independent contractors?

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Woman smiling at laptop
September 28, 2020 Business

Marketing Lessons Are Everywhere. Learn From Them.

Marketing lessons learned from my hunt for a financial planner.

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