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Category: Medical

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FDA Adept 10 meeting information
February 6, 2026 Medical

Inside ADEPT 10: Ethical, Scientific, and Regulatory Challenges in Neonatal and Rare Disease Drug Development

Biopharma leaders and pediatric rare disease experts gathered for the FDA's ADEPT 10 workshop to discuss paths to advance neonatal drug development. This is the definitive recap.

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cartoon image of doctor and patient
February 7, 2025 Business

How MedTech Can Use Patient Stories to Persuade Physicians and Payers

Patient stories are powerful tools to help medical device companies persuade physicians, payers, and patients. Here's why (and how) to tell them. Read the article:

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old tv with rabbit ears
September 9, 2023 Content Marketing

MedTech Content Marketing: 5 Steps to Get Your Message in Front of HCPs

How do get your medtech content in front of HCPs? By choosing the right channels, for starters. Check out this blog to find out how.

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Da Vinci surgical system
June 9, 2023 Content Marketing

MedTech Content Marketing: How to Create Content HCPs Will Want to Read

Create MedTech content HCPs will want to read. Follow these MedTech content marketing tips on identifying topic ideas, content types, & more.

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abstract image of a doctor and a smartphone
February 23, 2023 Medical

Clinical Decision Support (CDS) & Oatmeal Health

The FDA's final guidance on clinical decision support (CDS) regulation is causing a stir. Here's a summary for physicians on what it's about.

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MedTech Marketing Minute

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Sign up to receive our monthly newsletter to get exclusive medtech marketing insights and practical writing tips you can use today. You may occasionally get special updates, but very rarely, I promise.

MedTech Marketing Minute

Get the Latest from OWB

Sign up to receive our monthly newsletter to get exclusive medtech marketing insights and practical writing tips you can use today. You may occasionally get special updates, but very rarely, I promise.