Public Relations vs Bylined Articles vs Sponsored Content: What’s the Difference?
What's the difference between journalism, sponsored content, and bylined articles? This article breaks it down.
10 Steps to Project Manage a White Paper and Finally Get it Done [Updated]
Follow these 10 steps to keep your white paper from going off the rails. Successful white paper project management from brainstorm to publish.
Eliminate These Filler Words, Weasel Words, and MedTech Jargon for Stronger Content
Awkward, wordy, weak content will drive your audience away. Ditch these words to tighten up your medtech message.
AI for Writers Summit: Quick Hits
“Artificial intelligence won’t replace writers, but writers who use AI will replace writers who don’t.” Recap of the AI for Writers Summit held by Marketing AI Institute on March 30, 2023.
How to Ace Your Blog Content Strategy in 7 Steps
Is your blog getting the results you want? If not, consider revisiting your blog content strategy. Follow these 7 steps to a high-performing blog.
