5 Ways B2B Medtech Marketing Goes Sideways (and What to Do Instead)
B2B medtech marketing materials go sideways when they don't follow FDA principles. Here's 5 ways B2B medtech copy gets risky (and how to fix them).
Inside FDA’s AI “Therapist” Meeting: A DHAC Recap for MedTech Leaders
During the FDA's Digital Health Advisory Committee Meeting, the FDA, clinicians, payers, and developers discussed how generative AI mental health devices can expand access without compromising safety. Here's what happened.
How MedTech Can Use Patient Stories to Persuade Physicians and Payers
Patient stories are powerful tools to help medical device companies persuade physicians, payers, and patients. Here's why (and how) to tell them. Read the article:
MedTech Marketing Minute: December 2024
We’re in the final stretch. You might be finalizing budgets, planning for Q1, or checking those last few things off your to-list. You might be gradually winding down or wondering how you’ll get it all done. No …
MedTech Marketing Minute: November 2024
Preview OWB's monthly newsletter, MedTech Marketing Minute (M3). Explore the November issue: