Content Development
Strategic, Evidence-Based Content for B2B MedTech & Life Sciences
The medical device industry is complex, regulated, and competitive. Attract—and keep—the attention of physicians, engineers, and executives with valuable, evidence-based content.
As your content writer, I translate technical, clinical, and scientific expertise into clear narratives that resonate with your customers. The focus here isn’t volume or vanity metrics. It’s content that answers customer questions, supports buying decisions, and moves sales conversations forward.
With more than 25 years of experience across journalism, content strategy, and marketing and communications writing, I bring editorial judgment and strategic thinking to every engagement. The result: content that’s accurate, differentiated, and aligned with your broader messaging foundation.
When scope requires, I collaborate with a trusted network of experienced partners for web and graphic design, video, and related production support — without agency overhead.
If you need help defining what content should exist, how it should work together, and how success should be measured, content strategy ensures your investment is focused and reusable — not reactive.
Ready to achieve better outcomes from your content? Let’s talk.
PS: I use an established, structured process to move content from idea to execution efficiently. See an example in this 10-step guide.
Content possibilities include:
White papers
Market research reports
Case studies & customer success stories
Executive profiles
Ghostwriting & thought leadership
Sponsored content
eBooks
Lead generation packages
Websites & microsites
Infographics
Webinar & video scripts
Ask me!
View My Portfolio
Review recent white papers, case studies, bylined articles, and other content developed for medtech, clinical tech, and life sciences clients.
Sales Enablement
Support product launches and sales conversations with clear, buyer-focused content and messaging. End-to-end support so you can focus on other priorities.
How do you handle evidence and accuracy for technical or clinical claims?
I build content around credible, supportable claims using your source material, subject matter expert input, and approved references. If a claim can’t be substantiated, I revise or remove it to ensure the final content is accurate, reviewable, and compliant with industry standards.
When should we start with content strategy instead of jumping straight into writing?
Start with content strategy when you’re unclear on what content should exist, how assets should connect, or how success will be defined. A strategy-first approach keeps development focused, ensures alignment with business goals, and makes the content easier to repurpose across sales and marketing campaigns.
How much do you charge for content development?
Fees vary by scope. As a reference point, an 800 to 1,000-word SEO/AEO-optimized blog article is typically $1,500. Case studies start at $2,000, and white papers range from $5,000 to $10,000+, depending on complexity. All projects include SME interviews, two rounds of revisions, and full project management. Most client engagements run three months or longer.
