Content Strategy & Consulting
Drive Medical Device Content ROI with Smart Content Strategy from a Trusted Thought Partner
Does your sales and marketing content create curiosity or confusion?
Successful B2B life sciences content marketing combines sound, strategic oversight with clear, accurate, persuasive content. With my help, you get both.
Ready to reap more benefits from your content marketing efforts? Get in touch to schedule an intro strategy call. I design packages customized to your needs and budget.
Need content advice on demand? Schedule a quick consulting call.
Services Include:
Content Audit & Competitive Intelligence
Discover your content’s true performance. We perform comprehensive audits, target market and customer research, and competitive gap analysis that inform goal-driven plans.
Product Launch Strategy
Fuel successful GTM execution by defining your messaging architecture and all required marketing collateral. Ensure market cut-through before, during, and after launch..
Brand Messaging Architecture
Lay the strategic foundation for product launches, rebrands, or M&As. We define your brand voice, what sets you apart, and otherwise create a framework for brand consistency..
Content Strategy
We’ll define your content goals and develop a plan to achieve them. We’ll set your editorial direction, define high-impact topics, and match them to optimal content formats and channels.
Strategic Content Scoping Sessions
Bring clarity and direction complex projects such as white papers and websites. These sessions are a quick and affordable way to de-risk projects and come to a consensus on paths forward.
For more information on content strategy and consulting services, review this fact sheet.
How do you support product launches for medical devices and diagnostics?
I help define your messaging architecture and map out the marketing collateral needed to support a strong go-to-market rollout. The aim is to improve market cut-through before, during, and after launch. I can also write copy and bring in a designer for more end-to-end service.
What are “strategic content scoping sessions,” and when should we use them?
These are short, focused working sessions designed to bring clarity to complex deliverables like white papers or websites. Use them when you need alignment, a faster path forward, or a lower-risk way to scope a project before content creation begins.
How do you scope work and pricing for content strategy and consulting?
Content strategy fees range from $1,200 for a one-time scoping session to $7,500 or more for a full quarterly strategy engagement. Pricing depends on the scope, complexity, and business outcomes we’re targeting. Most clients engage on a quarterly basis to align content with product launches, campaigns, or broader marketing goals.
Do you use a large language model (LLM) like ChatGPT to do strategy?
I use AI selectively behind the scenes to accelerate research and exploration. With AI handling the grunt work, I can focus more of my time and grey matter on strategy, voice, and big-picture thinking. All deliverables are shaped, checked, and approved by me.
What happens after the strategy is delivered?
I don’t just hand over a plan and disappear. I’m here to help you prioritize key deliverables, brief your writers and designers, or even write and project-manage high-impact pieces myself. Whether you need a roadmap or a partner to help drive it forward, I’ve got you.
