Content Strategy & Consulting
Attract and Keep Your Customers with Smart Content Marketing
Whether you’re marketing to consumers, physicians, or executives, people rely on content when making purchasing decisions. Give them what they need to make the right choice.
Through consulting and/or developing an actionable content plan, I’ll help you assess where you are today to help you achieve your content marketing goals. Need content advice on demand? Schedule a quick consulting call.
Research & Analysis
Audit and analyze your content, research your target audience(s), and dig into the work of your competitors. After a discovery session with your team and a lot of research, I create and present a report packed with findings, insights, and strategic opportunities.
Everything we learn from your content audit and competitive analysis informs content strategy. Here, we define your content goals and outline how to achieve them. Your strategy includes up to 3 content pillars that set your editorial direction, as well as content topic ideas matched with formats and channels.
You’ve got a great plan. Now what? The content roadmap details the deliverables, the process, and the deadlines. Available on a monthly or quarterly basis, produced in Google Docs & Google Sheets for full visibility, or your method of choice.
My plans lay the foundation for white papers, and websites, and other unwieldy projects. These sessions are also a quick and affordable way to bring direction to your content marketing agenda and solve content-related problems.
For more details on strategy and consulting services, get in touch or keep reading: