5 Ways B2B Medtech Marketing Goes Sideways (and What to Do Instead)
B2B medtech marketing materials go sideways when they don't follow FDA principles. Here's 5 ways B2B medtech copy gets risky (and how to fix them).
5 Elements of an Effective Brochure
Follow these 5 steps to transform your brochures into serious sales enablers. Review the steps:
Eliminate These Filler Words, Weasel Words, and MedTech Jargon for Stronger Content
Awkward, wordy, weak content will drive your audience away. Ditch these words to tighten up your medtech message.
AI for Writers Summit: Quick Hits
“Artificial intelligence won’t replace writers, but writers who use AI will replace writers who don’t.” Recap of the AI for Writers Summit held by Marketing AI Institute on March 30, 2023.
Webinar Recap: Risks Facing Writers From AB5
This week Reform California, a 527 political action committee that fights things like tax hikes, held a webinar around AB5. Writers and other independent contractors have heard their fill on AB5 over the past year. Social media …
